Your Website’s QUALITY SCORE Will Affect Placement And Rank
13.10.07Filed Under: Search Engines, Google and the Hamptons
Your website’s QUALITY SCORE will affect placement and rank for your free listings and paid ads in Google and other engines.
What is a Quality Score
Google (and other major engines) are concerned about the quality of a website they are sending their visitors to. If you’re reading this blog you will hear that alot - sorry for being redundant but it relates to everything “advertising”.
Because too many designers and marketing efforts do not provide “real” content but instead try to trick visitors to signing up for email lists, or are link-based sites that make money when people click on them rather than providing the content they said they would in their listings, etc., Google takes a look at various factors in your website to determine both its RELEVANCY and QUALITY.
I outline some factors below.
Factors Determining Quality Score:
Speed in opening your website.
Navigational ease and clarity.
Relevant content on the site relating to the listing or ad.
Pop ups upon entry or exist pages (collecting email addresses for instance).
Keyword density (keywords in text in pages, metadata, and other page factors).
and other factors.
SPEED is determined primarily by your hosting company’s server speeds, as well as the size of images on your site, programming in your site (if any), etc. The way your site is coded can also affect speed.
Speed is not determined by the speed of someone’s internet access.
Cheap hosting can hurt you in the long run.
Hosting a website means providing space on a special computer that can serve many people looking at your site at once. A server is nothing more than a computer - and if too many people are on a site, if scripts do not work properly, and other factors, it will slow down or even crash like your computer does.
If you are using a cheap hosting service, you may be compromising not only the general experience of your end users looking at your site, but now due to tithe QUALITY SCORE being used by Google to list your site, it can lower your rank. This can rank your site lower than another site that may not even be as relevant as yours because of your server’s speed.
What is important is that the server works to serve your website fast, reliably and all the time.
At Hamptons Web Design we offer a very fast, boutique hosting service that is highly personalized. We watch to insure that we only hold enough websites to adequately allow the servers to work fast, and we have 24/7 technicians on hand watching alerts for the many functions that can show that the servers are slowing down. When a server is slowing down, immediate attention is taken to correct the problem.
We can transfer your website to our servers free of charge (usually. You pay by the month, no long term contracts and can cancel anytime - we’ll even help you move your site to another server if you’re not happy with us. We want to earn your business, not hype you up with a bunch of nonsense.
Hamptons Web Design can help you with your web presence - consider hosting with us. We offer you what you need, keep the technobabble down, we are accessible and care about our clients.
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Written by
John Monteleone
www.HamptonsWebDesign.com
www.HamptonsDirectory.com
631-725-5251
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October 30th, 2007 at 1:34 am