Video - How it Can Increase Traffic and Response
10.10.07Filed Under: Marketing Strategies, Search Engines, Google and the Hamptons
USING YouTUBE.com TO MARKET YOUR WEBSITE
Google purchased YouTube last year for 1.6 billion buckeroos… from a few college kids who had a good idea and were probably geniuses or lucky - in any case, what YouTube did was allow the common person their 15 seconds of fame. From that concept, a community of 50 million subscribers and a content base emerged that now has influenced the Democratic and Republican Primaries and frequent national news stories!
Google Google loves video and when you add a video to YouTube you’re doing a few great things.
1 - You’re saving on server costs. Large images, music files and videos take up what’s called bandwidth in a server. Because YouTUBE videos reside on Google’s Servers, and feed into any website with code placed in the pages of the site, you can have 100 videos on your website and not be taking up bandwidth, meaning it doesn’t cost anything.2 - Google indexes videos every day, creates listings and can help increase your traffic. When you list a video you create a title, description and keywords - be sure to use keyword people will use to find what content is in that video. Ask your webmaster to research that for you. DO NOT GUESS. You need to have software that examines the past month’s keyword activity across the net to find the right ones.3 - People can take your videos and put them on their websites with one line of code. This creates a link back to your Video. Or, they can put your video on their site with a link to your site.
4 - It’s interactive - it makes people watch and get to know you better. It’s ALIVE!
Today, creating a video is the cost of a camera - a decent low-end camera is about $600… and the quality is not bad. Because the resolution on any web browser is still what it was in 93 when the first browsers came out (72 dots per inch or dpi), it does not have to be high-end broadcast quality. Although that won’t hurt, the truth is, if the image is clear, and the content interesting no one will care other than one of my best friends who is a video professional - he would notice that the 1,2342342343 pixel was out of line in the middle of 234234234234234 other pixels. But for most of us - we don’t care. I don’t. Do you?
I care about content.
However, to be clear, I don’t mean that videos should look like #%%#45… There is a balance. But the new technology to shoot, and edit on a home pc, upload one file and copy/paste code into a webpage can be learned by anyone. Really. This means a very powerful marketing tool is available to you. Learn to shoot in proper light, get a few nice editing transitions going, and you have all the tools you need to present a quality, simple, short, and informative video for your business.
Put the video on your site.
ON the homepage.
Put keywords under it cleverly sifted into the description as Google will like that and list that.
My point here is that you can create videos for your business, walk throughs of your real estate or rentals, and whatever else your website is about, post them, have more than one, and everything is done for you. Server, the player with all it’s features, sound etc. All a matter of opening an account with YouTUBE (there are other services too), taking a line of code and putting it in a webpage.
Video will continue to improve. But only a few years ago, it was too expensive to really use, streaming video was still a Neanderthal, and the resources to house, and share them were really not there yet.
NOW IT IS.
So go make videos. Post them.
Remember you can also send video links in an email - opens it right up on YouTube - or in your blog or website.
How cool is that?
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Written by
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www.HamptonsWebDesign.com
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[…] Refer to my article on using Video to Market but as an overview: […]
October 24th, 2007 at 7:05 pm