Filed Under: Marketing Strategies, Website Profitablity with 1 Comment
I focus on the process and the psychological responses people have when they see an OFFLINE AD, go to a website from that OFFLINE AD, and view a website. The same is true same for online searches finding websites and how they work to win or lose new customers so I touch on that too. I also discuss briefly how “Word Of Mouth” Advertising works and what the built-in, often invisible competition is all about.
Filed Under: Marketing Strategies with 1 Comment
I am always shocked to see full-page ads in local papers without a website link and more, incentive to go to the site. A full-page, glossy COLOR ad in a local paper for ONE WEE costs a lot of money - usually more than a website you can use for years.And of course it shows about 1/100th of what a website can show a prospective client. It is pretty obvious that taking an ad anywhere is an attempt to increase business.
Continues after the jump »
Filed Under: Marketing Strategies, Website Profitablity, Google and the Hamptons with 0 Comments
CASE STUDY 1
One client had an old, drab site and took a Google Campaign for his business. This campaign targeted tourists to hire him. He was getting visits to his site from the campaign, but no business. I told him he needed to upgrade his site using our Conversion Program and templates that can give his site a new high-end look inexpensively. He invested a few bucks and within weeks he began to get jobs from the ad campaign. Now, it has proven to be a highly profitable investment from both the site design and the campaign. Continues after the jump »
Filed Under: Search Engines, Google and the Hamptons with 1 Comment
Your website’s QUALITY SCORE will affect placement and rank for your free listings and paid ads in Google and other engines.
What is a Quality Score
Google (and other major engines) are concerned about the quality of a website they are sending their visitors to. If you’re reading this blog you will hear that alot - sorry for being redundant but it relates to everything “advertising”.
Filed Under: Marketing Strategies, Search Engines, Google and the Hamptons with 1 Comment
USING YouTUBE.com TO MARKET YOUR WEBSITE
Google purchased YouTube last year for 1.6 billion buckeroos… from a few college kids who had a good idea and were probably geniuses or lucky - in any case, what YouTube did was allow the common person their 15 seconds of fame. From that concept, a community of 50 million subscribers and a content base emerged that now has influenced the Democratic and Republican Primaries and frequent national news stories! Continues after the jump »
Filed Under: Website Profitablity, Search Engines, Google and the Hamptons with 0 Comments
You pay $10 bucks less than Joe for Hosting and you’re proud of it? Think again my friend! Spell Dollar Wise and Penny Foolish for me. Sorry for the Sarcasm but…
Filed Under: Search Engines, Google and the Hamptons with 0 Comments
We’ll talk about Google but this applies to all search engines. Google is by far the most important holding approximately 50% of the world search. Google is interested in one thing ONLY - everything they do, be that an adwords campaign where you pay for ads, or free/organic search results (left side of the page), and that ONE THING is RELEVANCY. Continues after the jump »
Filed Under: Website Profitablity with 0 Comments
Tangible retail items always have a much easier assessment and acceptance - you see a car and it’s either within your budget or it’s not. Website Design, hosting and marketing do not work like that. Continues after the jump »
Filed Under: Website Profitablity with 0 Comments
I am always shocked to see full-page ads in local papers without a website link and more, incentive to go to the site. A full-page, glossy COLOR ad in a local paper costs a lot of money - usually more than a website. And of course it shows about 1/100th of what a website can show a prospective client. It is pretty obvious that taking an ad anywhere is an attempt to increase business.
Continues after the jump »
Filed Under: Website Profitablity, Google and the Hamptons with 0 Comments
When Google or any other engine finds your website, and indexes it, they look specifically for a few things and if they are not there, they ignore your website.
When nothing happens on your website, Google says - “OK, nothing new, keep them listed in the rank for the keywords people use to find them, and don’t do anything new” and they pass your site right up as if it wasn’t there at all - more, if a website’s content is poor, and not relevant, it can stop being spidered (viewed and listed) altogether which will result in being pushed down in rank on a consistent basis so when someone types in your domain - you’re on page gazillion and two!
Continues after the jump »
Filed Under: Marketing Strategies, Search Engines, Google and the Hamptons with 0 Comments
CASE STUDY 1
One client had an old, drab site and took a Google Campaign for his business. This campaign targeted tourists to hire him. He was getting visits to his site from the campaign, but no business. I told him he needed to upgrade his site using our Conversion Program and templates that can give his site a new high-end look inexpensively. He invested a few bucks and within weeks he began to get jobs from the ad campaign. Now, it has proven to be a highly profitable investment from both the site design and the campaign. Continues after the jump »
Filed Under: Marketing Strategies, Website Profitablity, Search Engines, Google and the Hamptons with 0 Comments
Were you aware that Google now has approximately 50% of the world search! People use it to find specific things, like … oh I don’t know - YOUR BUSINESS!
Continues after the jump »
Your website’s QUALITY SCORE will affect placement and rank for your free listings and paid ads in Google and other engines.
What is a Quality Score
Google (and other major engines) are concerned about the quality of a website they are sending their visitors to. If you’re reading this blog you will hear that alot - […]
USING YouTUBE.com TO MARKET YOUR WEBSITE
Google purchased YouTube last year for 1.6 billion buckeroos… from a few college kids who had a good idea and were probably geniuses or lucky - in any case, what YouTube did was allow the common person their 15 seconds of fame. From that concept, a community of 50 million […]
You pay $10 bucks less than Joe for Hosting and you’re proud of it? Think again my friend! Spell Dollar Wise and Penny Foolish for me. Sorry for the Sarcasm but…
